India election: How Prime Minister Modi's ruling party is trying to reach southern voters | BBC News

India's Prime Minister Narendra Modi and his party, the BJP, are exceptionally popular but with most of their support in India’s northern states the BJP barely has a presence in the south. Modi doesn’t need the south to win a majority. Nevertheless he is determined to change that, campaigning heavily in states like Tamil Nadu. But will it make a difference? India's 2024 general election is being held over six weeks between 19 April and 1 June and will be the biggest the world has ever seen. PM Modi is hoping to win a third successive term, but opposition parties say Indians face the loss of many freedoms if he stays in power. The BBC's South Asia Correspondent Samira Hussain reports. Read more on the BBC News website: https://bbc.in/3PYpca8 Subscribe here: http://bit.ly/1rbfUog For more news, analysis and features visit: www.bbc.com/news #IndiaElection2024 #NarendraModi #BBCNews