Principal Tower: Penthouse Living in the Heart of London

Effortlessly claiming the crown as London’s coolest neighborhood, Shoreditch is by far its most envied address. A prized cultural hub, the ever-evolving East London district is widely celebrated for its hipster coffee hangouts, tour-worthy street art and cutting-edge fashion boutiques. Occupying a convenient City of London address, luxury apartment building Principal Tower perfectly straddles the two neighborhoods, at the nexus of the financial and trend-setting capitals of the world. 

While just steps away from some of the leading global business headquarters, the tower’s address on newly-built Principal Place guarantees a community where business isn't the only topic of discussion. The bustling 28,000-sq-ft piazza, flanked by the impressive Amazon headquarters, is home to a wide range of upscale restaurants, cafes and bars, that brings a buzzing ambiance to this urban enclave.

Strategically positioned five minutes from Liverpool Street train station and 30 minutes from London City Airport, the residences offer an unparalleled gateway to London and beyond. 

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The residence's open-plan living space / ©Principal Tower

Abundant closet space in the apartment bedrooms / ©Principal Tower

The dining area in the evening / ©Principal Tower

A landmark achievement for renowned architecture firm Foster + Partners, Principal Tower is their first fully-designed London-based residential tower. Responsible for both the exterior and interior of the residences, their collaboration with LIV Interiors ensures a harmonious fusion of all luxury design elements. Elegant decor and state-of-the-art amenities, including a residents’ gym, spa, screening room, lap pool and round-the-clock concierge services, create a world-class hotel experience, redefining urban living.

Our favorite apartments in the luxury block are, of course, the penthouse apartments. Spread across the upper floors of the 50-story tower, spectacular views are, understandably, a central element of the apartments’ charm. With nearly all of the 2,855-sq-ft space surrounded by glass, mesmerizingly curved windows envelop residents in wraparound views, exuding an otherworldly feel akin to a spacecraft experience. 

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The modern kitchen area / ©Principal Tower

One of the en-suite bathrooms / ©Principal Tower

City views from the penthouse apartment at night / ©Principal Tower

Stepping into the penthouses, you are greeted with a sprawling open-plan kitchen and living space, characterized by minimalist sophistication and clever concealed storage solutions. The inclusion of high-end Miele appliances and a bespoke wine fridge sets the stage for intimate gatherings against the backdrop of London's skyline.

Cantilevered stairs ascend to the spacious bedrooms, complemented by ample closet space and opulent marble-clad bathrooms. Throughout the interiors, an airy luminous ambience prevails, with white walls, cool-toned wooden floors and an abundance of windows and skylights. Not for those with a nervous disposition, a 125-sq-ft terrace lets residents step out and bathe in the surrounding cityscape.

£9.9m ($12.5m) concord-london.com

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